Market Director of Business Development- Behavioral Health | Peak Behavioral Health | Santa Teresa, New Mexico
About the Job:
The Market Director of Business Development is responsible for the development, implementation and execution of business development activities to drive success in the facilities or region assigned. Manages and supports the facility BD teams in alignment with facility CEOs. Identifies opportunities at the facility level and sets strategic direction for the unique markets. Facilitates communication through approved process for the coordination, support and focus of the facility BD teams. Supports Facility CEOs in directing and managing facility business development department efforts, aimed at diversifying each facility’s payer mix, increasing census and expanding the overall profitability of their products and services.
Roles and Responsibilities:
ESSENTIAL FUNCTIONS:
· Participates in identifying opportunities, assisting in developing key accounts and building relationships with referral institutions.
· Designates an approved goal-oriented system of KPI tracking between facility BD and divisional/executive leadership.
· Implements and executes strategy for successful diversification of payer mix to achieve facility revenue targets.
· Interviews facility DBD and AD to assess and diagnose perceived issues and opportunities for success.
· Implements an approved system of communication between facility teams and the divisional team that is organized and supportive.
· Identifies opportunities for Facility’s Intake and Clinical teams to collect client information and demographics that can be used by BD teams.
· Researches the unique regional markets, distinguishes unique segments of business, and helps to manage and secure strategic accounts. Works with the Division Vice President, Divisional DBD, Facility CEO, Business Development and Admissions teams to develop targeted objectives and strategic plans.
· Strengthens customer loyalty by building a positive regional reputation and brand awareness; creates a culture of concierge customer service within facilities.
· Supports facility-based outreach initiatives and bridges communication between the local and national teams.
· Designs and implements approved processes to help the facilities grow and diversify their referent portfolio and increase overall census and profitability.
· Drives Admissions by focusing on designated KPI’s and optimizing payors at assigned facilities.
· Fosters a relationship with the CEO to provide aligned communication between Business Development and facility operations.
· Identifies opportunities of engagement with the National Business Development team to identify cohesive and consistent messaging in the field, where necessary.
· Looks at the current accounts in company CRM for engagement opportunities.
· Identifies areas of concerns to troubleshoot solutions, engages with the appropriate staff for remedy and provide support of execution.
· Ensures analysis is being completed on a monthly basis comparing all respective key indicators to both budget, prior months and prior year while ensuring that plans are executed upon to address issues.
· Provides feedback to leadership and VP’s on the performance of the facility Business Development staff.
ADDITIONAL RESPONSIBILITIES:
· Develops and implements program policies and procedures that guide the provision of services.
· Complies with organizational policies, procedures, performance improvement initiatives and maintains regulatory and industry standards.
· Maintains regular and reliable attendance.
· Accepts responsibility for professional growth and development of self and attends all mandatory facility in-services and staff development activities as scheduled.
· Maintains professionalism and confidentiality of facility employees and patients.
· Performs other duties as assigned.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
· Bachelor’s Degree in a behavioral health area, marketing, business administration or related field. Master's degree preferred.
· Three or more years’ related experience in healthcare business development and marketing role required, preferably in behavioral health field.
· Good understanding of the regional and national markets.
· Ability to create and develop referral sources.
· Knowledge of psychiatric and chemical dependency treatments.
· Well-developed and effective relational skills.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
Must have and maintain a valid driver's license and clean driving record, maintain automobile insurance coverage.
SUPERVISORY REQUIREMENTS:
3 or more years of supervision/management experience in healthcare setting required.
Why Peak Behavioral Health?Peak Behavioral Health offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications. Qualified candidates should apply by submitting a resume. Peak Behavioral Health is an EOE.
Veterans and military spouses are highly encouraged to apply. Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.
